Scribbl AI

Scribbl is a platform that automatically turns video meetings into shareable, searchable transcripts. While the product was powerful, the original website lacked the clarity and polish needed to communicate its value to startups, teams, and creators. Scribbl needed a modern, conversion-focused redesign to better showcase the product, explain its benefits quickly, and drive user signups.

The old site was functional, but it struggled with:

Visitors didn't immediately understand what Scribbl did or how it stood out amongst other AI-assisted products.

The brand felt generic, missing a more memorable, tech-forward visual identity.

CTAs weren't strategically placed, and the signup journey had friction points.

The site felt cramped and less intuitive on mobile devices

I took a product-led design approach, focusing first on the user journey and conversion opportunities.

Developed new headlines and supporting copy to explain Scribbl's core value proposition in under 5 seconds.

Refreshed the color palette, typography, and illustration style to feel more vibrant, tech-savvy, and human-centered.

Added clear, prominent CTAs, simplified the signup flow, and incorporated customer proof (testimonials, trust badges).

Developed the site in Webflow, making it fully responsive, fast-loading, and easy to maintain for the Scribbl team.

Crisp, action-oriented messaging paired with a product demo animation.

Cleaner comparison tables and simplified signup pathways.

Bite-sized explanations supported by custom icons and dynamic scrolling effects.

Introduced a new blog/resource section to support SEO and long-term content strategy.

- +32% increase in homepage-to-signup conversion rate within the first 60 days post-launch.

- +45% longer average time-on-site, indicating stronger engagement.

- Positive user feedback on both the design and overall product clarity.