CWK Network

CWK is an Emmy Award–winning storytelling company chronicling the human experience of 21st-century America. With thousands of hours of original documentaries, a 25-year living film archive, and its StoryTruths platform, CWK transforms lived stories into powerful tools for discovery, trust, and change.

The company wanted a simple yet straightforward site built in Webflow in order to modernize their brand presence, improve site performance*, and showcase their award-winning content. The CEO and Creative Director handled brand strategy and content, while I led the design and development.

*Site performance was measured by: increased conversion rate, reduced bounce rate, and reduced time-to-trial

Working collaboratively with the team, I was responsible for:

• Re-imagining the new website design: Translating their updated brand identity into a scalable Webflow design system and reusable component library using Symbols, Classes, and Style Guides to align with scaling their website from a small setup to a larger and more robust system.

• Consolidating pages: Delivering well-structured layouts with full responsiveness, optimized interactions, and top-tier performance across all devices.

• Training the team on Webflow updates: Empowering the co-owners to confidently update, publish, and optimize content directly within Webflow’s Editor.

• Maintaining SEO continuity: Ensuring stable rankings, organic traffic, and technical health throughout and after the re-build.